No booking fees!
FREE cancellation in most cases!
If you are interested in selling Murite Park Hotel - Main Building Azalea, Bansko to you customers please contact us to receive B2B access. Our B2B web platform enables you to book hotels, ski packages and private transfers in Bulgaria.
More info on our B2B platform here →
If B2B access is not enough for you, we can offer our XML API.
More info on our XML API here →
Click here to contact us on becoming our partner
Profi Tours Ltd is established in 1997 and nowadays we provide travel services to more than 10 000 visitors of Bulgaria every year. We are licensed incoming and outgoing tour operator (license No.03475 / 08.12.1997 issued by the Bulgarian Ministry of Economy), member of IATA (numeric codes 09-200995 and 09-210235) and ETOA (European Tour Operators Association) and a registered company in bulgarian court (VAT number BG121745404) with representatives in Sofia and all major ski and summer resorts of the country, multilingual staff and tour guides.
We are a market leader in ski and beach holidays in Bulgaria in terms of direct contracts with local hotels and number of served visitors per year. If you’d like to sell holidays in Bulgaria to your customers or subagents, we are the right choice for you!
Except for hotel accommodation, we offer ski packages (lift pass, ski school and ski equipment) in all Bulgarian international ski resorts – Bansko, Borovets and Pamporovo and private transfers in Bulgaria – from all airports and cities to all beach and ski resorts.
Click here to contact us on becoming our partner
Our B2B web platform enables you as a travel industry mediator to book hotels, ski packages and private transfers in Bulgaria.
More info on our B2B platform here →
For those of you, who would like to offer their own customers or subagents the possibility to check prices and make bookings, the solution are our XML interfaces.
More info on our XML API here →
We have a long experience as a DMC in Bulgaria. Some of the travel services that we can provide to our partners are:
For all online services such as hotel booking, ski packages, private transfers, airline tickets, rent-a-car in Bulgaria we can provide you with special partner access.
Head office: 43 Dospat Str., Sofia 1463, Bulgaria
Tel: +359 2 940 11 10, +359 888 707 983;
e-mail: Click here to submit request for partnership by e-mail
As a leading Bulgarian trouroperator and a DMC, Profi Tours Ltd participates every year in all significant international travel fairs in Europe - FITUR (Madrid, Spain), ITB Berlin (Berlin, Germany), RDA-Workshop (Cologne, Germany), Top Resa (Paris, France), TTG (Rimini, Italy), World Travel Market (London, UK).
Listed below are the travel exhibitions in 2025 and 2026 where we can meet and discuss how we can be useful for your business.
Click here to request a meeting with us
Madrid, Spain
Fabruary 2025 and 2026
Location: The stand of Bulgaria
Berlin, Germany
March 2025 and 2026
Location: The stand of Bulgaria (Hall 3.2/101)
Cologne, Germany
July 2025 and 2026
Location: To be announced
France, Paris
September 2025 and 2026
Location: The stand of Bulgaria
Rimini, Italy
October 2025 and 2026
Location: The stand of Bulgaria
London, UK
November 2025 and 2026
Location: The stand of Bulgaria
Click here to contact us on becoming our partner
Pay 12, Get 14 overnights , 14 overnights in the period 23.02.2025 - 16.04.2025 . » Book now
Pay 12, Get 14 overnights , 14 overnights in the period 19.01.2025 - 31.01.2025 . » Book now
Pay 6, Get 7 overnights , 7 - 13 overnights in the period 23.02.2025 - 16.04.2025 . » Book now
Pay 6, Get 7 overnights , 7 - 13 overnights in the period 19.01.2025 - 31.01.2025 . » Book now
Come and enjoy our luxury apartments which offer a home from home experience. Beautiful ensuite bathrooms ensure total privacy. Wall mounted iPod docking stations mean you can enjoy your favourite music with minimum fuss and flat screen TV’s complete the in-house entertainment package. If you fancy eating in you have a fully fitted kitchen to use. If not just take the lift to the international restaurant downstairs. The resort runs as a hotel so you have all the advantages of hotel facilities including telephone link to our 24/7 reception to cater for all your needs.
White Fir Valley is situated in a stunning location in the enchanting Razlog Valley in the Pirin Mountains of Bulgaria. Razlog itself is a small mountain town 155kms south of Sofia. The Razlog Valley is a large plateau of land surrounded by three mountain ranges. The 360 degree views are stunning with snow capped mountains visible in all directions.
Distance to ski lift:
6.3km
Distance to center:
6.3km
Distance to airport:
150km to Airport Sofia
Distance to bus station:
8km
Distance to railway station:
8km
Distance to cash machine:
8km
Distance to exchange office:
in the hotel
Distance to restaurants:
in the hotel
Distance to shops:
8km
Address: Bayova Borika, Bansko 2770
The complex includes the following facilities: * Indoor swimming pool * Whirlpool bath * Outdoor swimming pool * Shock pool * Thermo zone: Finnish sauna, steam bath and spacious Turkish bath * SPA and beauty centre: massages, aroma therapies, cosmetic procedures * Fitness centre * Elegant Gourmet-restaurant * Breakfast hall * Lobby bar with a fireplace * Piano bar * Children’s corner with a babysitter * Outdoor car park * Wireless internet everywhere in the complex * Room service * Unique i-pod sound system with built-in loudspeakers in every apartment
In White Fir Valley Hotel you can enjoy fashionably furnished apartments and rooms. The hotel has four detached buildings with double rooms, apartments with one, two, and three bedrooms, as well as spacious maisonnettes. Each apartment has a spacious living room, a fully fitted well appointed kitchen, spacious double bedrooms, and bathrooms, and a balcony or terrace with wonderful views of the mountains.
The gourmet-restaurant of White Fir Valley Hotel offers a wide variety of European cuisine and the Mediterranean specialties. The interior of the restaurant combines modern design and an intimate feel, complemented by the warmth of the fireplace on snowy winter days. The restaurant can accommodate 100 people, and it has an adjacent summer garden and an additional conference hall with 50 seats. Diners at the restaurant can enjoy beautiful views over the landscaped communal gardens and pool.
The downstairs piano bar with 80 seats offers evening entertainment into the small hours of the night with guests enjoying live music or DJ parties.
The Lobby bar has a cozy atmosphere, especially with the warmth of the open fireplace during cold snow filled winter days. Here guests can unwind and enjoy a cup of aromatic coffee, a warming drink, or a refreshing cocktail.
The SPA Centre of White Fir Valley Apartment Hotel offers a variety of procedures and therapies. Guests can take advantage of the following: * cosmetic studio * SPA capsule * Romantic whirlpool bath for two * Cleopatra’s bath * Aroma whirlpool bath * massage parlours * The latest in thermo zones with traditional Turkish bath, steam bath, and sauna. For your relaxation, a wide range of procedures such as aroma therapies, chocolate therapies, anti-cellulite programmes, sports massage, facial therapies, and mountain massage. There are also some irresistible therapies that are specifically tailored for body relaxation after a hard day on the ski slopes, as well as the exotic procedures such as traditional Thai massage, Chianti wine therapy, Hawaiian therapy with volcanic stones, clay massages and peeling with sand in the Turkish bath, and hamam-massage with foam.
Pay 12, Get 14 overnights , 14 overnights in the period 23.02.2025 - 16.04.2025 . » Book now
Pay 12, Get 14 overnights , 14 overnights in the period 19.01.2025 - 31.01.2025 . » Book now
Pay 6, Get 7 overnights , 7 - 13 overnights in the period 23.02.2025 - 16.04.2025 . » Book now
Pay 6, Get 7 overnights , 7 - 13 overnights in the period 19.01.2025 - 31.01.2025 . » Book now
No booking fees apply. Cancellation is FREE, except for last minute bookings - you can see the terms for free cancellation when you select dates and services.
No booking fees apply. Cancellation is FREE, except for last minute bookings - you can see the terms for free cancellation when you select dates and services.
Price includes free use of:
Safe in the rooms,
Wi-Fi internet in the hotel,
Wi-Fi internet in the rooms,
Shuttle bus to the main Gondola lift station,
Baby cot,
Child chair,
Children playground,
Indoor swimming pool and outdoor swimming pool (Summer season),
Fitness,
Finnish sauna,
Whirlpool bath.
All prices are per room/apartment per day, on Half board basis.
All inclusive available on additional payment.
Additional payment for New Year dinner is obligatory.
Additional payment for Christmas dinner is not obligatory.
The additional person discounts are from the regular price per person.
Please, use the booking form, to get a price for your period of stay, number of people and meals included.
The regular prices are NOT valid during national holidays, Christmas and New Year periods!
Adult | Child | |
Christmas dinner | 52 € | 32 € |
New Year dinner | 102 € | 62 € |
AI Supplement | 16 € | 9 € |
Child on regular bed discount | Adult on additional bed | Child on additional bed | 2nd Child on additional bed | |
Double room Deluxe Azalea | 50% discount | |||
One bedroom apartment Deluxe Azalea | 50% discount | 100% discount (free) | 50% discount | |
Two bedroom apartment Deluxe Azalea | 50% discount | 100% discount (free) | 50% discount | |
Three bedroom apartment Deluxe Azalea | 50% discount | 100% discount (free) | 50% discount |
The hotel is fully booked for the following dates:
14.02.2025 - 20.02.2025.
Rooms of type one bedroom apartment deluxe azalea are not available for the period 17.02.2025 - 19.02.2025.